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Freelance Brand Director
P&G: Pro Gallery
P&G
2012 London Olympics
For the 2012 Olympics, P&G wanted to turn its corporate reputation into a competitive advantage by leveraging its global scale, and uniting its 34 brands under one voice.
Our challenge was to create a truly global, authentic connection that linked Procter & Gamble’s brand purpose—touching lives, improving life—to the Olympics.
P&G: News
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