P&G

This was my first account and first project of my career—and it happened to be one of the most iconic, Emmy Award–winning platforms in modern advertising. At 22, I joined Wieden+Kennedy Amsterdam as the youngest person in the office, working on Procter & Gamble’s global work for the 2012 Summer Olympics.

​

For Procter & Gamble, the ambition was unprecedented: unite 34 brands under one voice and turn corporate reputation into a competitive advantage on the world’s biggest stage. During the Games, I spent a month in London working on real-time reaction ads tied to medal wins and moments as they happened, while also experiencing the Olympics from inside the P&G Family Home—where U.S. athletes gathered between events. It was surreal, fast, and formative.

​

Working alongside some of the most respected leaders in the industry at the very start of my career set the bar immediately. The scale, pressure, and craft of that moment shaped how I work to this day.