I grew up inside Wieden+Kennedy, working across the network between Portland and Amsterdam. Moving between offices, cultures, and creative teams taught me how to earn trust quickly, read rooms accurately, and do the work with just about anyone.

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Over the years, I’ve worked in close partnership with agency leadership and senior client teams to help build and steward brands like P&G, Samsung, and Old Spice. I’m often brought in at pivotal moments to create alignment, set the pace, and shape the conditions for the work to succeed.

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Those experiences shaped how I think about leadership, growth, and the work itself. I’ve learned to become attuned to discomfort—not as something to fear, but as a gateway to growth. Sometimes you have to step away from what’s familiar to truly understand what you’re capable of. And remember it’s risky out on the limb, because that’s where all the fruit is.

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I believe humility is the doorman to great work. When leaders show it first, it creates the conditions for trust, vulnerability, and real collaboration. That’s when people bring more of themselves into the room and the work becomes stronger because of it.