AIRBNB

In September 2019 we launched the ‘First Night on Us’ initiative centered on Airbnb offerings to cover one night in selected towns and villages across the UK and France. This brand offer was the first of its kind by Airbnb which allowed people to discover hidden gems that don’t traditionally get experienced by mainstream tourism.

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Things kicked off with a rallying cry delivered across cinema, social and digital out-of-home by an Airbnb Host. Over a four-week period, additional social films shined a light on the selected destinations and invited prospective to Airbnb travellers.