THE GLENLIVET

THE Whisky

Working on The Glenlivet was one of my favorite experiences. The category offered a deep immersion into Scottish history and whisky-making, with production spanning the distillery itself, locations across Speyside, and a large-scale launch shoot in Italy on the border of Slovenia.

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As a Brand Manager on the account, I was heavily embedded in the work, supporting creative, strategy, and production across global campaigns. I ran social production during daylight hours and then rolled directly into an overnight TVC shoot—my only shoot to date that wrapped at sunrise—requiring long hours and constant coordination across teams. The experience was demanding, hands-on, and foundational in shaping how I approach large-scale production and craft.