MILKA

Milka was my first account at W+K Amsterdam, and the team played a huge role in shaping me as an Account manager. Working alongside an experienced, collaborative group on a brand of this scale pushed my learning curve fast and laid the foundation for how I operate today.

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My first project on the account was the Christmas film, Time Machine, directed by Academy Award–winning filmmaker Jean-Pierre Jeunet. For Milka, the holiday campaign is the largest and most important moment in its portfolio, and this marked the first time the brand shared a clear, emotionally led point of view on the season. Being part of that process early in my Amsterdam tenure was both formative and unforgettable.

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