OLD SPICE

I’ve had two distinct chapters with Old Spice, first as a Brand Manager from 2012–2016, and now returning as Brand Director in 2024 to help guide the brand into its next era.

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In my early years on the account, I led and managed Old Spice North America with a strong focus on digital-first ideas and was the brand lead for the Old Spice social channel. During that time, I worked on high-profile, culturally driven productions featuring Terry Crews, Isaiah Mustafa, Drew Brees, Wes Welker, and Huey Lewis and the News, helping define a bold, entertainment-forward tone for the brand.

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In 2024, I returned to Old Spice to help the team navigate a critical inflection point and define what came next for the brand. Working closely with W+K’s global leadership, I took on the challenge of rebuilding momentum, sharpening the creative ambition, and strengthening the partnership with P&G. Since returning, I’ve grown the business, expanded our remit, and helped reposition Old Spice with renewed confidence.

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That progress directly led to W+K pitching and awarded Native, another P&G deodorant brand, which in turn opened the door to broader opportunities across P&G Beauty Care. It’s been a rare and meaningful opportunity to return to a brand I grew up on—this time with the experience to help shape where it goes next.